When we talk about social media ethical issues, there are just so many of them to cover. In my previous blogpost I chose to focus on how the rash actions of employees on social media gives rise to integrity risk, an ethical challenge significantly prevalent in most organizations. The blogposts of several classmates have highlighted the different ethical challenges they feel are the most significant in terms of both business and educational uses.
Social Media Accuracy
Users of social media platforms know how “open” these mediums are in terms of the flow of information, connection and communication. Occasionally, we happen to see a post which has been shared or retweeted by a massive amount of users about a situation or a person. But often, how many people actually stopped to question and scrutinize the content of the post on its accuracy? People have a natural tendency to believe everything they see on social media platforms, especially so when they come across a viral post that others have seen and agreed with the content by the act of sharing it. In addition, these posts have ignited some sort of emotions (fear, empathy) in these users to make them believe it’s real. After all they have nothing to lose by clicking the share button.
This got me thinking about how and why people fall for product reviews online after reading Chloe‘s post. Were they swayed by emotions? How is it possible that a review posted by an anonymous profile can get them to purchase the company’s product? Personally, I shop on Taobao.com (Alibaba) and I would only choose to trust the seller when I see a long list of reviews accompanied by pictures of a product or when I see the huge number of transactions made. They usually have both negative and positive review. However, companies like Amazon.com actually censor negative reviews, leaving positive ones for viewing. http://www.inc.com/hollis-thomases/amazon-deletes-negative-reviews-gets-away-with-it-but-can-you.html
Companies monitor the personal social media accounts of their employees and prospective employees to ensure that they do not misbehave or is involved with online disputes with other users. Especially if the employee or potential employee were to previously post nasty remarks about the company and thus gets deprived of their job position deserved, as mentioned by Yishin. But I believe that it also depends on the skills of that employee that the company seeks rather than just some social media mishaps made.