The best takeaways



A self-test on my digital literacy at the beginning of this module reflected a pass of 18/35. However, looking at my latest results, I have fared well in most categories. Credits to this module, which has provided me a great deal of opportunities to learn about living and working on the web by blogging and especially when it comes to establishing a professional profile, amassing online presence as well as connecting with people of similar interests.

(Click on the screenshot image below for the link to my Linkedin profile)


LINKEDIN : In all honesty, I wasn’t too sure about how to use this platform and the purpose of having it before I embarked on this module. Linkedin isn’t like the usual social media platforms such as facebook, twitter, etc, it is a professional platform used for career building and networking with people of similar interests and expertise. After creating my professional profile, I realized just how great a networking resource it is for marketers like me. I get to link my profile to other professional marketers as well as engage in them regarding their job openings, events and so on. I can see myself being the most active on this platform and I will strive to establish a greater presence on it so that it interests and attracts prospective employers.

(Click on screenshot image below for the link to my facebook)


Facebook: My Facebook profile has always been clean and it is open to only a small handful of friends that I keep in touch with.

(Click on screenshot image below for the link to my personal & professional twitter account respectively)


Twitter: The different issues that was discussed in my previous blog-posts have provided me with a different perspective. I feel that social media platforms require careful management. Thus, I have decided to establish a new twitter account to be used professionally and to connect with other marketing companies. I have followed several marketing accounts to monitor their latest developments and updates.



Reflecting on Topic 1 to 5, I have come to realized just how much I have picked up on working and learning via the web as well as the issues surrounding the online world from an individual’s perspective.

Topic 1 showed me that an individual’s drive and interest is what sets them apart as digital residents and visitors not age.

Topics 2 and 3 taught me the pros and cons of multiple online identities and the ways to manage them with caution. Especially when it comes to having a significant professional online profile that would provide me with better job opportunities and prospects.

Topic 4 made me understand the impact of social media platforms when it comes to making or breaking a person’s future. I learned to be more discreet when using these platforms because I know people are viewing my posts. A simple screenshot and retweet by others can make a post go viral and the individual subjected to ridicule.


Topic 5 helped me realize the importance of open access to the general public and the content producers, for which a give and take situation might be the best solution to the issue at hand.

In a nutshell, I have taken away so much from this module and from the lecturers. I realized the importance of maintaining a blog, studying online issues, having a linkedin professional profile, an online presence and online networking. I will keep up with this manner of working on the web by continuing to blog about my thoughts on marketing issues or even about the online world as long as time permits.



Topic 5: Yes or No?


Topic 5 has thus far been the most disputable issue that has been discussed. It should be noted that a content producer has equally beneficial as well as equally disadvantageous factors that comes with open access. Several classmates have even explained their opinions from a student perspective as well as a researcher perspective.


Chloe used Youtube as an example to illustrate how anyone can be a creator of their own videos. These people spend time and effort to produce a video containing all sorts of content for the world to see, all for free. These videos can be picture collages, a short skit, a video log or even lyrical videos that have been painstakingly edited and produced. Then what do they gain you may ask? Simply viewers who can relate or enjoy watching the videos they make. These viewers will then multiply and become subscribers who gets notified when a new video is uploaded. For which the amount of views and subscribers translates into earnings for these Youtubers. Companies would then attempt to market their products by sponsoring these Youtuber to get their products featured in this videos.

In this sense, open access is put into place and it does not seem to be disadvantageous for the content producer on Youtube at all. It seems like the pros are indefinitely more than the cons. Which differs from usual content producers for articles, journals and so on.


While, Constance explained that the public expectations for free content of high quality seem to undermine the efforts of content producers. This could lead to content producers being more reluctant to publish their works for free for not being appreciated. However, content producers have to understand that the general public sees them as reliable authors with information more useful than other sources.

I would like to reiterate my stand regarding this issue especially since the pros and cons are equally significant for most content producers. It would be favourable for content producers with little to no recognition to have their works published free especially if its highly demanded. After they have amassed some online presence, they should consider having selective works restricted for purchase. The general public will come to realize the quality and usefulness of a certain author, hence, they would not mind paying for certain content.


My comments on Constance and Jierun’s blogposts.

Topic 5 : Free or Not? Fair or Not?


If I were a content producer, I would ponder over the decision to allow my works to be free for use. On one hand, it would be beneficial if people value my work for the effort I have put in by means of paying a fee, on the other, it means gaining widespread recognition and credits from the public without having any restrictions. Form free content means allowing open access of your work to the online world, for anyone and everyone to view and use.

Open Access?


What do content producers achieve from providing free content?


  • Rapid and extensive sharing/downloading of the works of a content producer since it’s easily accessible and available for further research and uses. This raises public awareness and acknowledgement of the author.
  • Enhanced web traffic due to increased recognition of the author by the public.
  • Increased search engine optimization (SEO) due to greater web traffic and people searching for the same content using similar keywords. As a result, the author’s content usually appears on the first few pages of the search engine results.


  • Violation of copyright by readers or users and they would then circulate or dispense the original works by themselves without crediting the original producers.
  • Monetary issues for the authors especially since they do not receive any fees from the public who use their work, thus they instead have to pay or find ways to pay for the publication of their own content.



An example of a drawback, would have to be the copyright infringement made by BuzzFeed writer Benny Johnson. Benny Johnson was thought to be a writer with impressive written works that many readers have come to enjoy. However, he was later discovered to have plagiarized the works of 40 other journalists without crediting or attributing them for their original content inclusive of photos. Since the content were free on the various sites, he decided to lift off them and not cite the product originators. He has since been fired and BuzzFeed was extremely disgraced over his issue. How would the original authors feel having their work unjustly “stolen” under the name of another “well-known” writer. Huge indignation and outrage for sure.


I feel that if the content producer has already achieved some sort of recognition and awareness of his/her previous works it should not be a problem to restrict their latest content for a fee. If readers are really interested or have enjoyed the previous works of that particular author they would not have a problem paying for the quality of the content. Unlike an author who is relatively unknown and has never publicize a piece of work before. These are the people who should allow open access to their content to amass readers, gain recognition and acceptance for their work before deciding if they should restrict their following content for the public.



Corey Eridon. (2012). The Pros and Cons of Form-Free Content (And Which to Choose). Available: Last accessed 11 Nov 2015.

Adam Geib. (2013). Advantages and Disadvantages of Open Access. Available: Last accessed 11 Nov 2015.

Site Administrator. (2007). The Pros and Cons of Offering Free Content Online. Available: Last accessed 11 Nov 2015.

Ben Terris. (2015). Benny Johnson got fired at BuzzFeed. You will believe what happened next.. Available: Last accessed 11 Nov 2015.

Paula Mejia. (2014). Ex-BuzzFeed Editor, Plagiarizer Benny Johnson Hired by National Review. Available: Last accessed 11 Nov 2015.

Topic 4 : Reflective Summary – Are you Ethical?

Image result for social media ethics(source:

When we talk about social media ethical issues, there are just so many of them to cover. In my previous blogpost I chose to focus on how the rash actions of employees on social media gives rise to integrity risk, an ethical challenge significantly prevalent in most organizations. The blogposts of several classmates have highlighted the different ethical challenges they feel are the most significant in terms of both business and educational uses.

Social Media Accuracy

Users of social media platforms know how “open” these mediums are in terms of the flow of information, connection and communication. Occasionally, we happen to see a post which has been shared or retweeted by a massive amount of users about a situation or a person. But often, how many people actually stopped to question and scrutinize the content of the post on its accuracy? People have a natural tendency to believe everything they see on social media platforms, especially so when they come across a viral post that others have seen and agreed with the content by the act of sharing it. In addition, these posts have ignited some sort of emotions (fear, empathy) in these users to make them believe it’s real. After all they have nothing to lose by clicking the share button.




This got me thinking about how and why people fall for product reviews online after reading Chloe‘s post. Were they swayed by emotions? How is it possible that a review posted by an anonymous profile can get them to purchase the company’s product? Personally, I shop on (Alibaba) and I would only choose to trust the seller when I see a long list of reviews accompanied by pictures of a product or when I see the huge number of transactions made. They usually have both negative and positive review. However, companies like actually censor negative reviews, leaving positive ones for viewing.


Companies monitor the personal social media accounts of their employees and prospective employees to ensure that they do not misbehave or is involved with online disputes with other users.  Especially if the employee or potential employee were to previously post nasty remarks about the company and thus gets deprived of their job position deserved, as mentioned by Yishin. But I believe that it also depends on the skills of that employee that the company seeks rather than just some social media mishaps made.


My comments on Chloe and Amanda‘s posts.

Topic 4 : When employees can’t control themselves


Most businesses and organizations have jumped on the social media bandwagon due to effective communication and ease of dispensing information to notify consumers, visitors, followers and prospective consumers of their developments via these mediums. By using social media platforms, they have been able to increase brand awareness and exposure due to the high traffic in users. However, companies fail to remember that their employees are the ones behind these social media accounts. These employees are the ones in charge of delivering information, feedback and suggestions to their consumers. Also,research have shown that the 5 main reasons for consumers following companies on social media are :

social networkmedia (source:

  • Promotion and Discounts
  • For latest Discounts
  • Customer Service
  • Entertaining Content
  • Ability to offer Feedback


Integrity Risk

Employees of the company are the ones responsible for all postings on the various social media. They represent the company to offer feedback, handle customer requests, complaints as well as share timely updates on the company’s promotions. Internal disagreements within the company can cause a disgruntled employee to act recklessly in an attempt to get back at the former. Including employees who can’t control their frustrations when dealing with customer complaints and behave in an unethical manner. Thus, the company faces an ethical challenge of integrity risk due to the thoughtless actions of an employee.

There have been several notable cases of social media meltdowns including HMV and Nestle. HMV is a British retailing company selling books, video games, music, technology and many more. A manager of HMV who was sacked along with 180 over employees had access to the company’s twitter account and she launched a barrage of tweets during the entire process. Poppy Rose’s reason for doing so was due to her outrage and grievance over the sudden firing of her and her colleagues that she felt there was no firm basis for. As a result, she inflicted damage on the company’s reputation as well as her own.


Another case of employee misbehavior on social media platform was under Nestle. Nestle had initially uploaded a statement for their supporters to refrain from using a modified logo of the company as their display picture or else their comments would be omitted. However, Nestle received violent reactions from several followers over the request, for which the employee behind the account retorted in a very distasteful and unprofessional manner. The issue received backlash from the public over how unpleasantly they handled the negative responses. Since then, Nestle had to endure the damage done to the company’s image.


Companies must take into consideration the severity of employees misusing corporate social media accounts. They should monitor employee postings done on the various social media platforms to ensure no mistakes are made. Access to these accounts have to be well controlled, every now and then the company should change their passwords to these platforms when an employee has been dismissed or has left voluntarily.


Susan Adams. (2013). Don’t Fire An Employee And Leave Them In Charge Of The Corporate Twitter Account. Available: Last accessed 9 Nov 2015.

RICK BROIDA. (2010). Nestle’s Facebook Page: How a Company Can Really Screw Up Social Media. Available: Last accessed 9 Nov 2015.
David Vinjamuri . (2011). Ethics and the Five Deadly Sins of Social Media. Available: Last accessed 9 Nov 2015. (2015). 1st ed. [ebook] UK: Institute of Business Ethics, pp.1-4. Available at: [Accessed 9 Nov. 2015].

Douglas Karr. (2014). 2014 Statistics and Trends for Businesses on Social Media. Available: ocial-media/. Last accessed 9 Nov 2015.

Topic 3: Reflective Summary on developing authentic professional online profile


While working on this topic, it has allowed me to carry out a fair amount of research to figure why and how crucial it is to establish a professional online profile. However, I have discovered many more important points to be highlighted with regards to creating one after going through several readings on various blogs.

I realized the risks that an individual has to face when it comes to their professional online profile. There are so many considerations that one has to bear in mind because if they are not cautious enough with their profile, they might have to pay a price. I actually learnt a new term from Weijie about defensive googling, for which the main idea would be for the individual to carry out a self-check on his/her name to ensure the right profile pops up. This is to prevent any records that could be a misrepresentation of an individual’s actual background with a person of similar details. Because of this mishap, the individual would then be shortchanged of the job opportunities he/she deserved.

Furthermore, I find the term authentic subjective to how an individual may want to establish their online profile. The word itself withholds many connotations. Also, an individual is encouraged to present the realest side of them but yet not cross boundaries that could penalize their future career and life. Thus, the limits set might be a little challenging to achieve. But I strongly believe that individuals should practice self-discipline when it comes to being authentic. Individuals are in control of their actions and they should keep in mind the openness of the internet, so self-discipline is extremely important. Never put yourself in a disadvantageous position, because every statement made, is and can be recorded online.


In a nutshell, I feel that establishing a professional online profile requires a huge amount of effort and dedication from every individual. As the saying goes : “you reap what you sow”.

I have made another comment on Jueyin’s blog.


cartoon people working in the office. (n.d.). [image] Available at: [Accessed 6 Nov. 2015].

self discipline. (n.d.). [image] Available at: [Accessed 6 Nov. 2015].

Topic 3 : Developing authetic professional online profile

Why create a professional online profile for recruitment you may asked? Times have changed, companies are now driven by the competition to secure outstanding talents before the rest. Especially since its more economical and there is understandably a more diverse range of applicants they are able to find online. In addition, companies are then able to rectify high staff turnover and sustain the needs for part time workers during festive or seasonal periods.

To fuel this understanding , some statistics are as follow; 94% of recruiters are using or intend to use social networking sites for hiring purposes, also companies discovered a 49% enhancement in the qualities of their newly hired employees. Hence the benefits here have overruled the costs for companies, and individuals should take notice of this adjustment in recruitment strategy. Since chances of landing a job via traditional ways have dwindled, its time to turn to social media platforms which has proven to be very well adopted.

How then to creating a favourable professional online profile?

First & foremost, create several social networking profiles on LinkedIn, Twitter, Instagram and Facebook. Establish an online presence on these various medias. Follow the accounts of potential employers and staff. Design a professional and refreshing profile summary inclusive of an individual’s credentials, interests and details to market oneself. Connect with the people within the company’s network, get engaged with them, learn more about their current developments and communicate your presence and interests about the job to them. For example, get involved with the company’s tweets, carry out relevant conversations about the broached topic so as form positive relations with them.
Image result for facebook

Example of Creative Resume

Create an Infographic to capture the attention of visitors, followers and even potential recruiters. Videos are good forms of marketing tools for an individual due to the amount of content that can be covered in a matter of minutes. This can be done using Youtube, instagram or even, and attach them to the various social networking sites to raise awareness. Use this opportunity to sell the unique points of yourself to the companies you are interested in.

Always avoid getting embroiled in debates on controversial topics with other people. Things may well spiral out of control and the consequences will be unimaginable. Social media platforms have proven time and again to impact people’s lives either positively or negatively. Being careful and staying professional provides the individual with a positive image while bearing in mind that companies tend to infer a lot about an individual’s personality from their online presence and actions. Justine Sacco route to her downfall will serve as a reminder for all as well as future marketeers like me on maintaining professional online behaviour. A rash mistake like hers would result in long lasting damage to an individual’s career and life.


Laurent Brouat. (). Why UPS Has One of the Most Successful Social Recruiting Strategies [CASE STUDY]. Available: Last accessed 5 Nov 2015.

JP Medved. (20 Feb 2014). Top 15 Recruiting Statistics for 2014.Available: Last accessed 5 Nov 2015.

Sharon Ann Holgate. (June 19, 2013). Creating a Successful Online Presence. Available: Last accessed 5 Nov 2015.

(12 May 2015). Making Your Online Profile Work For You. Available: Last accessed 5 Nov 2015.

Jacob Davidson. (16 Oct 2014). The 7 Social Media Mistakes Most Likely to Cost You a Job. Available: Last accessed 5 Nov 2015.

Ioana Sima. (10 Aug 2015). 5 Brilliant Social Media Job Applications & What We Can Learn From Them – See more at: Available: Last accessed 5 Nov 2015.

10 Ways to Find a Job with Twitter. (2013). [image] Available at: [Accessed 5 Nov. 2015].

Gen Y at Work: LinkedIn – Get on it!!!!. (n.d.). [image] Available at: [Accessed 5 Nov. 2015].

Follow us on Instagram @telegraphtelephoto. (2015). [image] Available at: [Accessed 5 Nov. 2015].

Follow us on Instagram @telegraphtelephoto. (2015). [image] Available at: [Accessed 5 Nov. 2015].

Six Things the Praxis Team is Talking About | Introducing the New Praxis Weekly Email. (n.d.). [image] Available at: [Accessed 5 Nov. 2015].

Juana Poareo, (2013). Justine Sacco: How to Kill a Career With One Tweet. [image] Available at: [Accessed 5 Nov. 2015].

Topic 2: Reflective Summary on Managing Multiple Online Identities

I realized how debatable a topic on managing multiple online identities has been after reviewing a number of postings from my classmates. Often, I found irony on certain issues pertaining to segregating professional and private identities. I was also able to gain a more educated perspective from my classmates on their views for if a single identity had more benefits over multiple online identities or vice versa.

According to Chloe’s blogpost, I raised an inquiry over the possibility of falsification of private identities when merged with professional identities. Since it was suggested that revealing a fraction of an individual’s personal life would help acquire greater opportunities due to greater credibility and reduced ambiguity. Even more ideal, would it be to merge professional identities with personal ones since one would be viewed as genuine, honest and professional. However, people can still misrepresent their personal details or characteristics online to portray themselves in the way that would attract favourable opportunities and connections. They are able to market themselves for a career as long as they are able to conceal their real identities. For which, this Australian model Essena Oneill, has been doing :   & . She can be considered as one of those who merged her professional and private identities for an income, but what she received were the repercussions from her friends and the people that knew her personally.

Following up on Amanda’s blogpost, I wanted to highlight an irony present in the issue itself. It was mentioned that first impressions happen online from potential employers to potential employees. Companies seek genuine personal information to formulate a better understanding of the characteristics of opposite parties, however they customarily form negative first impressions of them because they deem the revelation to be informal, unnecessary and all too private. Thus, it contradicts itself for the sharing of personal details.


We need more signs. (2013). [image] Available at: [Accessed 4 Nov. 2015].

Critical Thinking Stems – Promotes reflection and dialogue. (n.d.). [image] Available at: [Accessed 4 Nov. 2015].

Topic 2: Managing Multiple Online Identities


In the past, when the internet was still a new invention, people were still learning the basics of using it. There was practically no need for the establishing of identities because people could do whatever and get away with it. Legal regulations were almost non-existent back then. Thus, the risk of exposing an individual’s identity was rather minimal.

However, as the advancement of technology continued to take place, the internet has become such an integrated tool in the lives of every individual. Smartphones, tablets, laptops are a common digital tool being used by people every second of the day. Social networking sites have become a normality and a heavy reliance among the society to connect with people efficaciously for business, work, school and leisure purposes.

There are higher expectations placed on people to establish online identities nowadays, so as to allow the other parties to know who they are communicating with. For instance, some examples would be email, chat applications and Facebook.  However, I feel the need for people to maintain multiple online identities for different purposes, segregating them between private and public uses. This would reduce the chances of an individual’s official identity from being compromised so that they do not fall victim to phishing or fraud. In addition, it prevents an individual from being overclouded by information from the different avenues in contrast to them having a single identity. By having private and public online identities, it does not indicate that an individual is dishonest or has something to hide as opposed to Mark Zuckerberg’s stand. They just don’t think it’s ideal to divulge a more personal side of them for their customers, teachers, students or supervisors to see because it might be inappropriate and unnecessary. Consumers would be turned away if they discovered a tainted reputation of a seller from personal information. Instead of having to consider what they should share or what they shouldn’t, it would be more effective to create and manage multiple online identities in this case.

However, the downsides of having multiple online identities could be the lack of monitoring the various identities and their security or even remembering the passwords for them. Unlike if an individual uses a single identity, they will be able to utilize filters/settings on Facebook, Twitter, Instagram regarding privacy issues and it would be easier for them to monitor. Thus, it also poses a risk of them losing confidential information of themselves online.

References :

Deb Shinder. (29 Feb 2012). Cybercrime and the problem of online identity verification. Available: Last accessed 3 Nov 2015.

Patrick Fiorenza. (19 Oct 2011). WHAT’S YOUR POSITION – DO YOU MAINTAIN ONE OR MULTIPLE IDENTITIES ONLINE?. Available: Last accessed 3 Nov 2015.

Meghan Casserly . (26 Jan 2011). Multiple Personalities And Social Media: The Many Faces of Me. Available: Last accessed 3 Nov 2015.

People Icon. (n.d.). [image] Available at: [Accessed 3 Nov. 2015].

TukTuk Design, (n.d.). Admin, avatar, men, people, person, profile. [image] Available at: [Accessed 3 Nov. 2015].

Topic 1: Reflective Summary on Digital Visitors and Residents

It has been such an enriching process reading the blog posts of my fellow classmates regarding their views on Digital Visitors and Residents. I have been able to find relatable points to the topic itself as well as varying answers regarding certain issues.

Relating to Yishin’s post, she mentioned that even though a resident may seemingly be adroit in technology due to the extensive periods of time they spend on it, it does not prove that they are indeed highly literate. It depends on the fact that they are able to handle the digital tools at ease which allows for them to utilize the web efficaciously. In addition, it was highlighted that everyone could either be a visitor or resident in accordance to the different situations, an issue that I should have more in-depth explanation for. It is inevitable for anyone to be in either category because of the different situations they are in. For example, she explains how she’s a resident on Instagram and facebook but a visitor when it comes to tumblr and twitter because of the difference in the extent of usage and the online presence she has on them.

Picking up on Amanda’s post, I liked that she explained how visitors find online expression and exposure of their daily lives as bizarre and unnecessary. Especially since, there is a high risk of hackers, imposters and stalkers prevalent on these social networking platforms. They do not see the need to expose their information, their pictures or their personal lives for everyone and anyone to view.

In a nutshell, I was able to better understand issues regarding the distinction of a visitor and a resident and that people can fall in either categories in different contexts. This has been such an insightful topic to be honest.


The art of self-reflection. (n.d.). [image] Available at: [Accessed 2 Nov. 2015].